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Christmas trees – Marketing

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Costs and returns
Statistics

 

Licensing
Christmas Tree Grower License 2003. Oregon Department of Agriculture. This license is required of anyone who grows Christmas trees for sale.

Costs and returns for Christmas trees
Costs and Return Estimates for Noble-fir Christmas Trees – 2003. Michael Bondi, OSU Extension, Clackamas County.

Costs and Return Estimates for Douglas-fir Christmas Trees – 2003. Michael Bondi, OSU Extension, Clackamas County.

Retail lot insurance
Keelson Partners Insurance and Risk Management, 2002, 1220 SW Morrison, Suite 400, Portland, OR 97205-2223, phone: 503-226-1422, e-mail: christmas@keelson.com. One of the principal players in providing farm insurance for retail lots, and Choose and Cut operations.

Industry Facts
U.S. consumers purchase more real trees. Feb. 2005. National Christmas Tree Association.

Trends portend slump in sales of holiday trees. October 2004. Jonathon Brinkman, the Oregonian Newspaper.

Percentage of homes in America with ‘real trees’ vrs. ‘fake trees’. National Christmas Tree Association.

PNW Christmas Tree Industry Facts for 2002. November 2002, PNW Christmas Tree Association.

Christmas trees: Facts and Legends, 1999, National Christmas Tree Association.

Statistics
Oregon Christmas tree survey for 2003. Oregon Ag Statistics Service, Portland, OR.

Associations
Pacific Northwest Christmas Tree Association. The principal marketing organization for Northwest producers. This organization publishes the Lookout magazine, the annual Buy/Sell Directory, hosts a fall TreeFair, sponsors a winter workshop, and a summer tour, and works extensively with the local Chambers of Commerce to distribute the Cut and Choose Directory. Membership dues each year: $175.

National Christmas Tree Association, St. Louis, MO. The National Christmas Tree Association (NCTA) strives to be one voice representing Christmas Tree professionals and promoting the use of Real Christmas Trees. More than 5,100 professionals support NCTA programs through membership; participation (through their state association) in the Tree Industry Partnership (TIP) Campaign and/or individual investments in the RealTree Promotion & Marketing Campaign.

Marketing tips
Entertainment Farming and Agri-Tourism. 2004. Appropriate Technology Transfer for Rural Areas.

Christmas tree marketing. University of Maine Cooperative Extension Bulletin #7009. Good overview.

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