Direct marketing means selling your farm products directly to the end consumer, without using a broker, wholesaler, or any other middleman. Many growers, large and small, find direct marketing to be an excellent source of farm sales and income.
Direct Farm Marketing and Tourism Handbook. Russ Tronstad, Agricultural Resource Economics, University of Arizona, a web guide designed to help farm and ranch operators (and other individuals who grow or process food products) market their products and services directly to the consumer. Long, but very complete.
Direct Marketing Resource Guide. This annotated listing includes practical, high quality resources such as print publications, videos, and Web resources that will help growers meet their direct marketing goals. The 9 categories include: Farmers Markets, Community Supported Agriculture, Selling to Restaurants and Value-Added Production/Marketing. Online database
Growing for Market, the national monthly journal for direct market farmers.
The Handbook of Regulations for Direct Farm Marketing: “The Green Book”, by Leslie Zenz and Tamera Flores, Washington State Department of Agriculture, Small Farm and Direct Marketing Program. 80 pages. (PDF).
Marketing Alternatives for Specialty Produce, Pacific Northwest Publication PNW241. An on-line Oregon State University publication filled with many tips on direct selling produce. Revised April 2000.
Postharvest Handling of Fruits and Vegetables, by Janet Bachmann and Richard Earles, Appropriate Technology Transfer for Rural Areas (ATTRA). Very complete guide, with many references. August 2000.
Marketing Strategies for Farmers and Ranchers. This bulletin offers descriptions and tips for many alternative marketing strategies: farmers markets, pick-your-own operations, farm stands, entertainment farming, Community Supported Agriculture (CSA), sales to restaurants, mail order, the Internet, how to process and direct-market meat, and ways to add value to farm products. 20 pages pdf.
The Small Farm and Direct Marketing Program of the Washington State Department of Agriculture
USDA Farmer Direct Marketing
The WSDA ‘Green Book’ Handbook of Regulations for Farm Direct Marketing
Directory of direct marketing regulations. Sylvia Kantor, Washington State University Extension, King County. A 4-page PDF file with rules and regs for direct marketing, with a lot of emphasis on King county. 1999.
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